MUST BE PRESENT TO WIN

Popularized by "mad men" marketing wonks in days gone by, "must be present to win" is the tag line you've seen and heard a thousand times in contest rules. Face it, no one is going to hand you the keys to the pretty sports car in the window based on you scribbling your name on the equivalent of a cocktail napkin - you have to be there when the drawing is conducted with legitimate identification at the ready. With the evolution of online media, being "present" has taken on new meaning. With the a few screen flicks and a little typing anyone can be present on the glorious worldwide web. Cool! Uh, really though? I mean, you can have the prettiest web page or most well-written article but if no one sees it you are the equivalent of one hand clapping. And who wants to be that?! Not so helpful for your career....yes Virginia, you need to be present to be noticed!

Bill Gates Sr. writes about this in his current book "Showing Up for Life: Thoughts on the Gifts of a Lifetime." A quick read written by a gracious and intelligent man, the concept is beautiful in it's simplicity. Early in my recruiting career when internet technology was in it's nascent stage the tools I had as a recruiter to attract a diverse pool of talent were fewer than today. But I often thought it odd to be asked how my employer could attract, for example, more securities lawyers, when those we had in that role did not network among their colleagues who worked elsewhere. It seemed so basic to me. Looking across the desk my question back would always be "who do you talk to, and where do you go where you meet others like you?" The answer stems from the same basic premise: you must be present. Whether it is your career or your kids or your personal life, if you don't show up then you do not have any kind of presence and will lose out to whoever is there and whatever is going on in your absence. Call it what you will, the result is the equivalent of one hand clapping, everyone else moving forward while you stand still, acceptance in silence. Ouch.

Being present can take several forms. My list starts here:

• Listen. Completely, thoroughly, attentively, listen. Multi-tasking while you are on the phone? I bet you are not getting, or giving, that conversation the full attention it deserves. While you tell yourself you are being efficient with your time, you may be easily missing out on important content of the call. Worse yet, whatever else you are doing at the same time isn't getting your full attention either! No need to wonder why laws are cropping up legislating that people just hang up and drive. Focus your attention on hearing every word and observing every expression in a conversation, and engage in it, fully.
• Be in diverse communities. Does your organization have people who actively participate in activities where women and people of color are present? Good, because that is far more effective than the tag line on the bottom of your career page that says you welcome people from diverse backgrounds. Mean and do what you tell others is important to you and your company.
• Interact in person. Oh I love the internet and email, you can reach so many people and quickly. Remember the days before email and VOIP when we were only on the phone during "normal" business hours and live conversation dominated? Trust me, I am happily an email power user these days, but in my line of business particularly there is still no substitute for the in-person interaction. Corporate cultures are not created telecommuting, and you will miss the total experience if you are not there to interact with others.
• Observe and process. Act on the information and knowledge at your disposal. I don't mean to beat up on mobile phone technology, but did you see the online article about the teenager who fell into an open sewer because she was texting while walking down the street? Unpleasant to be sure and dangerous, to say nothing of the liability. Use your senses to observe what is going on in the world around you. Whether it is sidewalk construction in your path or world events, there is so much information available to us that we have no excuse for not paying attention. Scrutinize and absorb what you see and hear. Think about it critically, and act on it. So many people do not do this that you will be ahead of the game by this simple step alone.
• Network. Interested in art? Go to art galleries or a guided gallery tour and I bet you will meet like-minded people. Curious about another industry or market segment? Your local business journal probably sponsors free breakfast-hour talks given by local business leaders. Updating your CLE credits at a seminar? Strike up a conversation with the human sitting next to you or make it a point to exchange business cards with one other person in attendance. Voila, you just expanded your professional network. Easy.
  Be attentive to yourself. How you present yourself sends a message just as important as the words you use. Use spell check when you write. You don't have to spend a lot of money on clothes or grooming products, but be mindful of what your image says about you. Ask someone if you need help finding things that fit or look good. Think of it as part of being all you can be.
  

I will leave you with an example. I will never forget a candidate I interviewed once who I was recruiting for a lobbyist position. Being a Washington D.C. insider does not happen overnight, and requires a great deal of finesse and skill to penetrate and become a member of networks not easily joined by outsiders. It can be a bit of what comes first the chicken or the egg kind of proposition. I wanted to know how he did it, so I asked him what methods he used to subtly gather information and meet people. I won't give away all his secrets, but the one that perked my ears was his choice of cash machine. He made it a point to always use the one near the Senate building so he could increase his odds of bumping into a key staffer or member of Congress. The point was to go where he could increase his odds of being seen by people he wanted to see. He isn't a household name, but he is very successful. I can tell you that some years later when we had dinner together in D.C., our dining booth had more traffic than Grand Central Station. It seemed like EVERYBODY knew this guy. Impressive.

Like everything else in life, it is about striking a balance. Stop for minute and consider how much more you can get out of your career and your life by being present in every sense. Now close your email and get back to work!

LOVE YOUR JOB

On the opening day of baseball season I had a rare opportunity to be a flag bearer of the gigantic US flag carried out onto the field for the national anthem before the start of the game. Many of you have seen these at sporting events or before a big game on TV. We had a rehearsal the day before to sync our timing and handle the flag properly, and in doing so we practiced in the venue – the playing field at Safeco Field in Seattle. As a middle aged woman I can’t imagine having another sanctioned opportunity to be on a professional sports field, so it was a new experience and, as a baseball fan, quite a thrill. As we first stepped onto the baseball field I was a little overwhelmed – the smell of fresh cut lawn, looking up into a beautiful stadium, my first thought was “why do they pay these guys anything to come to this office everyday? They play a GAME, applause greets you when you arrive (except for A-Rod in this town anyway)….baseball players should work for free!”

We know, of course, that they don’t. In fact, their compensation levels are sky high compared to almost any other line of work. One could debate the merits of professional sports compensation endlessly, but let’s leave that commentary for someone else’s blog. The reality is that no one works for free – it’s an untenable proposition. But playing a game as a job, what fun! How lucky is anyone to have that choice?

I know a woman who recently left her senior management job after 11 years of working for a profitable brand-name Fortune company, where she was well-compensated and considered a strong performer and leader. She does not have another job lined up, no big severance to fall back on….in this economy?

Oh and the law firm and corporate lay-offs just keep coming, with perfectly talented professional people who have never needed to look for a new job suddenly thrust into this horrible economy when few are hiring. What to do next?

What do they have in common? The choice of doing something they love! No matter what you do for a profession, work SHOULD be as fun as it can possibly be. We have all heard the popular saying “work for free and you will never work a day in your life.” Passion for your profession plays an important role in career satisfaction and has a significant positive impact on job performance. It stands to reason that the happier you are in your work, the better you will perform, which will contribute to your personal bottom line. Employers all factor personal performance metrics into their compensation system at some level, be it base salary increases, bonus rewards, or other long term incentives. Even highly paid athletes have performance incentives built into their contracts. Home runs do more than win games and make fans happy.

Professional work is hard enough without enjoying it. Whether or not you are at a point where you are considering your next career move, there is no better time than now to articulate this part of your professional vision. It is too easy to get caught up in the day-to-day tasks to stop and focus on this, however it may be one of the best things you do for your career. Consider it a piece of self-assigned homework. Set aside an hour of time, situate yourself in front of a blank screen/whiteboard/paper and pen in a distraction minimized zone (locked bathrooms work, if nothing else) and make two columns – likes and dislikes. Brainstorm about your professional work and list items in each column specific to you. What do you like about your job content, your profession, the kind of work environment where you are happiest, the pet peeves or tasks you don’t like doing, the things you do not do well, qualities you want in a boss, the industries or topics you find dreadfully boring…you get the idea. Write it all down in their respective plus and minus columns. Some of the items will be tied to other life priorities – supporting a family is one example. On the other hand, maybe your misery index will encourage you to retool your budget and accept a lower income in another kind of work that increases your daily dose of personal fulfillment and lowers your blood pressure.

Unless you commit your criteria to a tangible document you will lose sight of all these elements. Once you commit it to paper, it will be much easier to see trends and set priorities. Developing a professional vision around your talents can be very liberating and enlightening. Armed with your list, you are now well positioned to make informed choices about everything affecting your career. You may make trade-offs along the way as you use this list to evaluate a new job and as you move throughout your professional career. That’s ok, and encouraged. Examine the list from time to time, make changes or additions, and tweak your criteria as you consider new options. Give that list a long hard list when you get a job offer and compare it to what you are signing up for in the new gig. Is there something you should explore a little further before taking that new job, maybe something in the minus column that should be fleshed out? Job offers, particularly good ones, have a way of obfuscating the downside. It pays to be vigilant and thoughtful before you leap. Your plus and minus list will keep you honest and focused. The important thing is that you have a tool to keep on track and your eyes on the happiness prize. We may not be so fortunate as to choose a job with a built-in adoring public, but truly enjoying what you do may well make it seem less like work, and more like a game.